Frequently Asked Questions
Questions worth asking before a call.
What if prospects just don't respond?
Generic messages get ignored. That's why I research each prospect's specific situation first. When a CFO sees a message about the exact problem they were talking about last week, they respond — that's the difference research makes over a template.
Why not just hire a lead-gen agency instead?
Most agencies promise the world, take a $4–5K retainer upfront, and blast generic messages at job titles hoping something sticks. I do the opposite — research every company myself, send far fewer messages, and only take on a couple of clients at a time so each one gets real attention.
What if I get more conversations than I can handle?
That's a good problem to have — tell me your capacity and I'll pace it to match. Fewer, higher-fit conversations for a smaller team, more if you're ready to scale.
How does pricing work?
We start with a short, paid pilot — sized to what makes sense for both of us — so you can see how this works with less risk on your side. If it's a fit, we talk about an ongoing setup from there. I only take on a couple of new clients a quarter, so pricing gets set on a call, not off a price list.
Can we just do a commission-only deal — you get paid when something closes?
That's not how I work. I take on a small number of clients and go all-in on each one — that only works with real commitment on both sides, not commission-only. If you want to de-risk it, that's exactly what the pilot is for.
